Portfolio

Marketing & Copywriting
- Red Bull
  - Major Release Hubs
  - Copywriting
- Other
Entertainment Journalism
- Mxdwn Movies
  - Selected Writing Samples
  - Selected Editing Samples
- New Rockstars
Fiction
- Published Writing
- Editing
Bird & Bee Book Review

Marketing & Copywriting

Red Bull

Major Release Hubs

Here are six examples of how I routinely utilized the Red Bull CMS toolkit to design and implement custom page setups for major live events and VOD releases, increasing user retention within the Red Bull platforms. These pages were a key part of the overall project marketing strategy.

Dakar Rally

Updating setup over two months to move page from pre-race analysis, to two-week live coverage, to post-race features.

The Cut

Geo-responsive design highlights US season or UK season, depending on access location. See redbull.com/thecutusa versus redbull.com/thecutuk

UCI Mountain Bike World Cup

Multiple custom features and updating content rails create single destination for the entire season which is constantly refreshed with new content.

K2: The Impossible Descent

Major VOD release with direct and audience-specific related content, most notably an interactive story tracing the adventure.

WESS Enduro World Championship

Single destination for all of Red Bull’s enduro content, including both current season events and prior year highlights.

Scuderia AlphaTauri Honda: F1 Livery Reveal and Fashion Presentation

Live event page serving the needs of a live media product, F1 audience, and fashion storefront.

Copywriting

I wrote the Red Bull TV streaming app style guide prior to the app’s launch and oversaw the first year of copy production, editing two freelance copywriters and writing quite a bit of copy myself. Here are six examples out of the hundreds of shows, films, and live events I worked on.

Fast Life Season 1

“The world of mountain bike racing is competitive, dangerous – and fast.”

MX Nation Seasons 1-3

S3E1 – “With the surprise retirement of Ryan Dungey and the crushing injury of Ken Roczen, the outdoor 450 class finds itself with an absence of superstars and an opening for a new champion.”

Reel Rock Season 1-3

S1E5 – “A pair of British climbers invade America to take on the toughest offwidth climbs in the country.”

The Glamour & the Squalor

“Marco Collins is the DJ who made bands like Nirvana into mainstream stars. His impact on rock music is undeniable, but his life has been as full of turmoil as the music he’s championed.”

Distance Between Dreams

“A crew of top surfers, headed by Ian Walsh, paddle in on one of the world’s biggest waves: Jaws.”

Game Loading: Rise of the Indies

“Explore the world of indie game developers – their craft, games, dreams and the way that these small teams of artists and programmers have changed not only video game culture, but the world at large.”

Other Marketing & Copywriting

“Paths of a Dancer”

Industry-leading parental education brochure outlining coursework for students from recreational dancers to aspiring professionals. Created for The School of Dance and Music.

Entertainment Journalism

Mxdwn Movies

Managing editor from launch in April 2013 thru June 2015.
Wrote 500+, edited 3000+ news, reviews, and feature stories
Full author roll: https://movies.mxdwn.com/author/tim-falkenberg/

Selected Writing Samples:

Rumored Short List for ‘Fantastic Four’ Actors Emerges, Hints At Storyline

News story, provided readers with insight into the film’s likely plot that eventually proved correct.

Movie Review – ‘Mad Max: Fury Road’

“Who cares if the plot is a massive excuse to make the characters go from point A to point B and back? That journey is way too much fun.”

Let’s Talk About…’Ex Machina’

One example of a full-spoiler discussion series that frequently ran as review followups to add multiple perspectives.

A Conversation with ‘Take Care’ Writer/Director Liz Tuccillo

This interview was conducted following the World Premiere of Take Care at the 2014 SXSW Film Festival.

Trailer Overreaction: ‘Star Wars: The Force Awakens’ Teaser Trailer 2

Explainer/reaction feature to the second main trailer for The Force Awakens.

Revisionist History – ‘Pacific Rim’

One in a series of features re-imagining the plots of movies that (maybe) didn’t quite live up to their potential.

Best of 2014: Mxdwn Movies’ Top 10 of 2014

The final entry in a yearly week-long feature series looking back at the best and most interesting movies of the year.

SXBlog: ‘Hello, My Name is Doris’ World Premiere

One entry in a rapid-response series covering the SXSW Film Festival aimed at bringing the festival experience to readers.

Tom Hardy Set Opposite Leo DiCaprio for ‘The Revenant’

News story covering casting information, giving readers context for why and how the actor fits into the movie.

Selected Editing Samples

“Please Don’t Recommend The Secret Life of Walter Mitty To Me” by Dominick Grillo
- Draft with my notes and edits
- Published article
“#OneLastTime…Finally – How The Hobbit’s Lack of Characters Gave Us Middling Earth” by Brett Harrison Davinger
- Draft 1 with my notes and edits
- Draft 2 with my notes and edits
- Published article
“Taking the Bechdel Test to its Full Potential” by Gabriel Urbina
- Draft 1 with my notes and edits
- Draft 2 with my notes and edits
- Draft 3 with my notes and edits
- Published article

New Rockstars

Managing editor responsible for re-launching site from focus on YouTuber/social influencer gossip stories to nerd culture explainers and features, complimenting the New Rockstars YouTube channel.
Full author roll: https://newmediarockstars.com/author/tim-falkenberg/