Resume

If you’ve come to this site as a potential employer, here’s a quick tour through my professional history.

You can find the same info over at LinkedIn, and you can download a much prettier version of what’s below in PDF format.

Work Experience

RED BULL MEDIA HOUSE

SENIOR MANAGER, OWNED CHANNEL AUDIENCE DEVELOPMENT

Salzburg, Austria – July 2017 to October 2020

  • Created comprehensive best practices bible for optimizing Red Bull TV and redbull.com as the keystones of Red Bull’s global content marketing strategy
  • Consulted on full network content and brand marketing strategy, including YouTube, social channels, and earned media
  • Increased new user referrals and user retention, using analytic and editorial analysis to identify key growth opportunities and develop audience-specific strategies (including SEO strategy, UX features, and new content formats) to target these demographics
  • Implemented AirTable scheduling and project management tool, streamlining workflows and improving coordination across all Red Bull channels and local teams
  • Project manager for 50-60 major live and VOD content release campaigns per year

COPY EDITOR, RED BULL TV (Contract)

Santa Monica, California – April 2016 to July 2017

  • Directed all copy production for Red Bull TV from app launch, managing in-house and remote freelancers
  • Established Red Bull TV style guide and edited archive Red Bull content to ensure UX consistency throughout the platform

ZEALOT NETWORKS

MANAGING EDITOR, NEW ROCKSTARS

Los Angeles, California – August 2015 to January 2016

  • Re-launched website, increasing readership by 100,000 sessions/month and capitalizing on the trend of detailed expert explainers of “nerd culture” gone mainstream with in-depth editorial coverage of the MCU, Star Wars, Game of Thrones, The Walking Dead, and more
  • Hired, managed, and edited freelance writers, using Slack to communicate coverage priorities, take pitches, and build out the editorial calendar
  • https://newmediarockstars.com/author/tim-falkenberg/

MXDWN.COM

MANAGING EDITOR, MXDWN MOVIES

Los Angeles, California – April 2013 to June 2015

  • Launched movie section of the site, developing a competitive slate of news, reviews, editorial features, and film festival coverage
  • Established relationships with major industry studios and publicists
  • Managed 15+ freelance writers and editors, setting coverage priorities and ideating high-engagement content formats
  • https://movies.mxdwn.com/author/tim-falkenberg/

SCHOOL OF DANCE & MUSIC

ASSISTANT to the CEO/SPECIAL PROJECTS MANAGER

Los Angeles, California – October 2013 to July 2015

  • Created small business and marketing seminar pilot program with CEO Lilliana Somma
  • Improved website SEO, rewriting web copy and creating new student resources
  • Streamlined business operations by conducting a full management systems audit

RAMO LAW

ASSISTANT

Beverly Hills, California – August 2012 to September 2013

  • Provided detailed development notes for more than 100 independent film projects, including Like Crazy, The Butler, Short Term 12, and Fury
  • Covered multiple attorneys’ desks, including one firm partner

KODON LITERARY JOURNAL

FICTION EDITOR

Wheaton, Illinois – September 2010 to May 2012

  • Selected and edited short stories for publication in the biannual journal under tight deadlines
  • Collaborated on marketing initiatives to increase submissions

Education

B.A. in CREATIVE STORYTELLING

Wheaton College, Wheaton, IL – May 2012

  • GPA: 3.56/4.0, Cum Laude Graduate, Dean’s List Spring 2009 – Spring 2011
  • Interdisciplinary studies honors program; classes in English and communications forming a holistic study of storytelling craft, culminating in a thesis theory paper and screenplay adaptation of a short story
  • https://www.wheaton.edu/academics/programs/interdisciplinary-studies/

Skills

  • Writing
  • Editing
  • Copyediting (AP & Chicago style)
  • Content Development
  • Digital Strategy
  • SEO
  • Basic HTML and CSS
  • Project Management
  • MS Office
  • AirTable
  • Basic Adobe Creative Suite
  • WordPress & CMS tools
  • Google Analytics
  • Slack

Published Work

“Hunting”
Flash fiction, published in the Red Savina Review, Fall 2013 issue
http://www.redsavinareview.org/wp-content/uploads/2012/08/RSR-1.2-PDF-Free.pdf

“Mourning”
Short story, published in Touch: The Journal of Healing Issue 9 (January 2012)
http://thelivesyoutouch.com/touchjournal/Issue09/Mourning.html

Bird & Bee Book Review
Book discussion blog (co-founder), 2013 – 2015
https://birdandbeebookreview.com/

Languages

• Intermediate Spanish
• Advanced beginner German (A2)

Hobbies

  • Cycling (road and MTB)
  • Reading
  • Movies & TV
  • Soccer
  • Baseball
  • Hiking
  • Games (board & video)